On this page you can find a range of tools, resources, training courses and websites to can help you and your staff build your business online. Topics include content strategy, content marketing, SEO and more.
Books, training courses and resources
HubSpot inbound certification – learn the fundamentals of how to approach inbound marketing in this free course.
The Beginner’s Guide to SEO – a free guide from one of the most well known names in the industry.
Content Strategy for the Web – one of the true industry must-reads. This excellent guide carefully takes the reader through the processes used to create and improve large websites from a content creator’s perspective.
The Web Content Strategist’s Bible – this is a book aimed at those working in content strategy, but the practical lessons it contains are applicable to businesses of all shapes and sizes.
Epic Content Marketing – this is an excellent marketing book that goes deeply into the topic of how to generate more traffic, sales, fans and success on the modern web by creating and promoting content. Content marketing is a fast-moving industry, but the detailed guidance in this book on understanding your market, resources and objectives can help you keep up.
The Google Search Engine Optimization Starter Guide – straight from the horse’s mouth! This short PDF gives a great overview of how Google believes website owners should approach SEO.
The Google Search Quality Rating Guidelines – this in-depth guide is used by evaluators hired by Google to manually review websites. It’s a fascinating insight into how search rankings are assigned to pages. I know it’s a bit long, so here’s a shorter post with over 30 important lessons learned from the guide by Moz.
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project – this interesting read will give you an armory of tools and examples to improve your website content.
The Chicago Manual of Style – one of the two definitive resources on writing style, this guide will add consistency and quality to your writing, and quickly resolve any issues or questions you may have.
The Associated Press Stylebook 2015 – the other definitive resource on writing style – same as above!
The Yahoo! Style Guide – described as The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World, this is a very useful resource for creating better text for online use.
Useful websites and articles
These are plenty of SEO and content marketing related websites that discuss the latest tools and tactics:
- The Official Google Blog
- Search Engine Land
- Search Engine Watch
- Business Content Mastery
- Search Engine Journal
The ultimate guide to keyword research – learn how to find better keyword options.
Ranking factors are one of the key SEO variables, but the full list of factors, and how they are used, is one of Google’s closely-guarded secrets. These three articles discuss the probable list of ranking factors:
- Google Ranking Factors from Northcutt.com
- Google’s 200 Ranking Factors: The Complete List from Backlinko
- The Myth of Google’s 200 Ranking Factors
Research tools and guides
Understanding your industry, audience and competition is critical to success – here are some top resources to help you do this:
Free keyword tools from Wordstream – a collection of tools for different parts of the SEO workflow.
The Google Keyword tool – find out what people are trying to find out.
OpenSiteExplorer backlink checker – see the links pointing to any website.
Boardreader – search forums across the web.
Social Mention – search social media for topic discussions.
Tagboard – another social media search tool.
Tools of miscellaneous randomness (that are also a little useful):
- The Hemingway App – make your writing more straightforward and understandable
- The Visual Thesaurus – see word maps of search terms for more writing ideas.
- Pingdom Website Speed Test – see how fast your site loads – the faster the better!
Please note that some of the links above are affiliate links that will provide me with a small commission should you choose to purchase the product after clicking on the link. This is at no added cost to you and I only recommend products that I use or that I believe would be of great benefit to my website audience. I can take no responsibility for the content of external sites (as explained in the website disclaimer) and if you would prefer not to purchase any product through my link then please feel free to access them in other ways.