I show companies how to turn their online presence into a core business asset, and develop a strategy and working approaches to benefit from it for the long-term.
As a forward-looking business, I believe that the key to your sustained growth online is effective content strategy – taking control of the information on your website, ensuring it is perfectly matched to your audience and aligned to meet your business goals, and then building on this foundation to develop a workflow and a following that will improve everything you do.
As business operations like manufacturing and research become faster and more decentralised, and the world becomes increasingly connected and digitised, having a genuine conversation with your market online is becoming both much harder and far more important to your lasting success. Please get in touch if you would like to talk about how you can meet these challenges and take advantage of emerging opportunities through content strategy.
Alongside my consultancy work I’m also in the process of creating a guide on Mastering Small Business Content Strategy to help smaller science and technology firms achieve success in the modern marketplace.
- I’ve worked with clients that range from multi-billion dollar firms and projects to solopreneurs just starting out. You can view more details of my work here.
- My writing has been featured on a variety of platforms including MarketingProfs, EuroScientist and realbusiness.
- I have undergone extensive content marketing and SEO training including the HubSpot Academy’s Inbound Certification programme. See an overview of training, tools and resources I use or recommend here.
- I am a member of the Internet Marketing Association and the Professional Copywriter’s Network.